Top Tools Apps Performance on Unified Platform in New Zealand, Q2 2025

In the second quarter of 2025, the performance of top tools apps in New Zealand showed varied trends across revenue, downloads, and active users.

NordVPN – fast VPN for privacy from Nord Security saw a significant increase in weekly revenue, peaking at roughly $9.6K by the end of June. Weekly downloads rose steadily, reaching approximately 1.9K, while active users experienced a decline from 24.8K to 15.2K throughout the quarter.

AVG AntiVirus & Security from AVG Mobile maintained a stable revenue flow, averaging around $1.9K weekly. Downloads fluctuated slightly, closing the quarter with about 1K, while active users remained consistent, ending with 2.8K.

Norton360 Antivirus & Security from NortonMobile recorded a steady climb in revenue, with a peak of nearly $3.8K. Downloads varied, reaching their highest at 1.3K in late June, and active users showed an upward trend, finishing at 6.8K.

ExpressVPN: Fast & Secure VPN exhibited a stable revenue pattern, peaking at about $5K. Downloads saw a slight increase towards the end of the quarter, reaching 878, while active users remained relatively stable around 3.2K.

Surfshark: Secure VPN service from Surfshark B.V. showed a steady revenue increase, peaking at approximately $2.5K. Download numbers remained consistent, with a slight increase to 948 in mid-June, and active users closed the quarter at 5.9K.

These insights are based on Sensor Tower data, offering a comprehensive overview of the tools app market in New Zealand. For more detailed analytics, visit Sensor Tower's website.